Battambang & Banteay Meanchey, Cambodia – Following the success of initial community outreach, DFI Lucky Private Limited and Coca-Cola Cambodia Beverage Company have extended their "Zero Riel Market" initiative to support local communities in Battambang and Banteay Meanchey. This collaborative effort aims to alleviate the living burdens of beneficiaries by providing a "shopping without cost" experience.

The events, held on April 3rd in Battambang and April 5th in Banteay Meanchey, saw the participation of top management from both companies, including Mr. Charlie Bettencourt, Managing Director of DFI Lucky Private Limited. The ceremonies were graced by provincial leadership, including H.E. Pheng Sithy, Deputy Governor of Battambang, and H.E. Oum Reatrey, Governor of Banteay Meanchey.

Through this partnership with Coca-Cola, hundreds of beneficiaries were invited to a special shopping rollout where they could select essential goods at no cost, reinforcing our promise of "Gifts from the Heart."