Privacy Policy

At DFI Lucky (referred to as "we", "our", or "us"), your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website dfilucky.com, shop in our stores, or interact with our digital platforms.

By using our website or providing us with your information, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect personal information you provide to us directly or through your interactions with our services, including:

  • Personal details: Name, phone number, email address, mailing address

  • Membership information: Lucky Rewards ID, date of birth, purchase history

  • Payment information: When applicable (e.g., for online purchases or rewards)

  • Technical data: IP address, browser type, pages visited, and other web analytic

  • Marketing preferences: Your choices about receiving offers, newsletters, or promotions


2. How We Use Your Information

We may use your information to:

  • Process your purchases and provide customer service

  • Manage your Lucky Rewards membership

  • Send updates on promotions, events, and news (if you opted in)

  • Improve our website, services, and customer experience

  • Analyze trends and improve marketing efforts

  • Comply with legal obligations

3. Sharing Your Information

We may share your personal information with:

  • Service providers and partners who help operate our website, manage promotions, or deliver communications

  • Legal authorities, if required by law or to protect our rights

  • Marketing platforms (e.g., Facebook, Google) for analytics and advertising, under strict privacy controls

  • We do not sell your personal data to third parties.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Recognize repeat visitors

  • Understand user behavior and improve site performance

  • Personalize content and promotions

  • You can modify your browser settings to disable cookies, but this may affect certain features of our website.


5. Data Retention and Security

We retain your information as long as necessary for the purposes stated in this policy or as required by law. We implement appropriate technical and organizational security measures to protect your data against unauthorized access, loss, or misuse.


6. Your Rights and Choices

Subject to local laws, you may have the right to:

  • Access and update your personal data

  • Request deletion of your data

  • Withdraw consent for marketing communications

  • To make a request, please contact us at dfi_info@dfilucky.com


7. Children’s Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect data from minors without parental consent.


8. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, the revised version will be posted with the updated effective date. Please review it regularly.


9. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact: